The Exhibitor Education Institute offers seminar programs for public sector exhibitors. Our programs are developed for Federal, Provincial, State & Municipal exhibitors.

Public Sector Exhibiting -- Communicate Your Message

Exhibiting in the Public Sector has changed significantly over the past few years. The line is dissolving between the private and public sector. Issues like branding, accountability and 'sales' are no longer foreign terms. The Institute brings a 'Private Sector' flavor to a 'Public Sector' audience.

This program has been developed expressly for Public Sector Exhibitors, those working for Federal, State/Provincial and Municipal Governments. The program was developed with the assistance of a group of highly experienced public sector exhibitors.

The unique problems facing these exhibitors are covered and fully explained.

• Understanding the Public Sector environment.
• Integrating your branding.
• Developing departmental exhibiting objectives.
• Establishing accountability from the booth staff.
• The importance of boothmanship/attitude and etiquette.
• Developing a communications strategy to address visitor needs.
• The importance of qualifying the visitor.
• Pre-show marketing in a Public Sector environment.
• Evaluating results.

The program can be presented in a half day or full day format.